Introduction
Your privacy is important to us, so Atlanta Cheesecake Company has created this Privacy Policy to let you know what information we collect when you visit the Atlanta Cheesecake Company web site (the “Site”), why we collect it, and how it is used. The terms “you,” “your” and “yours” refer to all visitors of our Site. The terms “Atlanta Cheesecake Company,” “we,” “us” and “our” refer to Atlanta Cheesecake Company and its subsidiaries and affiliates. This Privacy Policy is governed by our Terms of Use . By accessing this Site and the content, information, products and services available on this Site (collectively the “Services”), you consent to the data practices described in this Privacy Policy and other terms in our Terms of Use. We may periodically make changes to this Privacy Policy. It is your responsibility to review this Privacy Policy frequently and remain informed about any changes, so we encourage you to visit this page often.

Index
1.    Information We Collect; How We Collect It
2.    Is Information Shared or Disclosed?
3.    How to Stop Sharing of Information
4.    Correcting Information
5.    Security and Passwords
6.    Emails Sent to You
7.    Emails Sent to Others
8.    Cookies
9.    Children/Minors
10.  Contacting Atlanta Cheesecake Company

1.   Information We Collect; How We Collect It
We may request at times that you voluntarily supply us with personal information. Such personal information includes any information that may be used to identify an individual, including, but not limited to, a first and last name, home or other physical address, an email address, phone number, other contact information, whether at work or at home, and credit card information. Generally some or all of this information is requested when you register on the Site or when you provide information in connection with an online transaction.

Atlanta Cheesecake Company uses your personal information to, among other things: operate the Site and/or undertake to perform your transactions; create reports about your transactions; perform credit fraud screening services for transactions between you and Atlanta Cheesecake Company and/or others; and market or promote other products or services of interest to you

Atlanta Cheesecake Company also automatically receives and records information on our server logs from your browser, including your IP address, cookie information and the pages you request. We intend to continue improving the content and function of our Site, and we monitor customer traffic patterns and site usage to help Atlanta Cheesecake Company provide content of interest to you, add and improve features of our Services and enhance the design and layout of our Site.

2.   Is Information Shared or Disclosed?
Atlanta Cheesecake Company may store and disclose personal information as allowed or required by applicable law, including making disclosures that are necessary or advisable to:

(a) protect the rights, safety or property of users of our Site, the public, Atlanta Cheesecake Company or our suppliers; and

(b) conform to legal or regulatory requirements.

Under certain circumstances, Atlanta Cheesecake Company may choose to trade, sell or rent your personal information with trustworthy third parties. Also, if Atlanta Cheesecake Company should ever file for bankruptcy or merge with another company, we may sell the information you provide to Atlanta Cheesecake Company on this Site to a third party or share your personal information with any company with whom we merge. Users who would rather not provide any of the information requested by our registration process do not need to register with Atlanta Cheesecake Company. You can still view some of the content available on our Site without registering. You will, however, need to establish a password-protected personal account to access most of the information available on our Site and to use any Services, such as storing information of interest to you and ordering products.

3.  How to Stop Sharing of Information
You can let us know that you do not wish to receive information about new features and special offers by opting out on the My Account page, which is accessible from our shopping page. To cancel your Atlanta Cheesecake Company account, you will need to contact Customer Support to initiate the account cancellation process.

4.   Correcting Information
To update your personal information, simply sign in and go to My Account from our shopping page. You can make changes to your account information at any time. To protect your privacy and security, we will also verify your identity before granting access or making corrections. You may also contact Customer Support to communicate any questions or concerns.

5.   Security and Passwords
The personally identifiable information we collect about you is stored in limited access servers. Atlanta Cheesecake Company intends to take reasonable and appropriate steps to protect such information from unauthorized access or disclosure. While we make efforts to ensure that your information is secure on our system, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.

When your password or credit card number is requested on this Site, we use secure socket layer (SSL) encryption to present secure pages to protect that information. You can tell if you are using a secure server by looking at the bottom of your browser window. In Netscape Navigator or Internet Explorer, you will see a lock icon. When the symbol is unbroken or the padlock appears to be in its closed state, the page is encrypted and therefore secure. If you wish to take advantage of the latest encryption standards, be sure you have the latest version of the browser you use. You can download the latest version from the Netscape or Microsoft web sites. Using beta versions of browsers is not recommended.

You can review or change your Atlanta Cheesecake Company membership or credit card information by signing in and accessing the My Account area of the Site. You can also change your password at any time, and you can set a new password in case you forgot your old one, by going to My Account , which is accessible from our shopping page. Please keep your password in a safe place and do not to divulge it to anyone. Also remember to sign off your account and close your browser window when you have finished your visit. This is especially important if you are sharing a computer with someone else or are using a computer in a public place such as a library or Internet cafe.
Your account is protected by your password. You choose a password when you first start an account with us. Your password needs to:

Make sure to select a password that is not obvious. A good password includes seemingly random letters and numbers, for example, F3M8N1


6.   Emails Sent to You
We will send you emails relating to certain activities in your account, including order confirmations, renewal/expiration notices and credit card problem notices.

We will send you email notices about new features, products and services available on Atlanta Cheesecake Company ONLY if you indicate your wish to receive this information from us when you register as a new user. You can subscribe or unsubscribe to this notification service by going to My Account , which is accessible from our shopping page. You can also unsubscribe to this notification service by following the ‘unsubscribe' instructions at the bottom of the email you receive.

If you subscribe to any of our email newsletters or our notification service, we will use your personal information to send these email newsletters or notifications to you. You can change how you receive the email newsletters you sign up for, or request to stop receiving them, by going to My Account . You can also request to stop receiving any email newsletter by following the ‘unsubscribe' instructions located near the bottom of each newsletter.

We may send you email notices regarding Site and service announcements containing important information about the Services including but not limited to, confirmation notices and status information about your purchases. You will not be able to un-subscribe from these service announcements.

7.   Emails Sent to Others
If you use our “Email to a Friend” or “Tell a Friend” features, we will email the individuals you select and invite them to come to Atlanta Cheesecake Company to view the item of information you selected to share with them. If they do not have an account with Atlanta Cheesecake Company, we will offer them an opportunity to open an account and accept the terms and conditions of our Services. We will give each of your friends the option to choose whether or not they wish to receive further emails from Atlanta Cheesecake Company.

8.   Cookies
Cookies are pieces of information that your browser receives from web sites and stores on your computer's hard drive. Atlanta Cheesecake Company uses cookies to improve our Site and make it easier to use. Cookies permit Atlanta Cheesecake Company to recognize users and avoid repetitive requests for the same information. Atlanta Cheesecake Company (or a third-party provider we contract with) may occasionally include specific tags (also known as "clear gifs" or "web beacons") on selected web pages or email messages to customers. The tags provide statistical information to Atlanta Cheesecake Company so we can better understand what communications are successful. The tags may indicate which email addresses responded to a particular email, but the statistics gathered are only used in aggregate.

9.   Children/Minors
This Site is not intended for or directed to persons under the age of 18. Atlanta Cheesecake Company does not sell products for purchase by children. Any person who provides their information to Atlanta Cheesecake Company through the registration page for new users or any other part of the Site represents to Atlanta Cheesecake Company that they are 18 years of age or older.


10.   Contacting Atlanta Cheesecake Company
Our goal is to respect your privacy. If you have any questions, comments or concerns about our Privacy Policy, you may contact us at support@AtlantaCheesecakeCo.com . Atlanta Cheesecake Company welcomes your comments and questions.



Last updated on October 20, 2004.
Copyright 2004 Atlanta Cheesecake Company All rights reserved.